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Search results for “online social networking”
Tencent takes part in bike-sharing Mobike’s C+ round
10/14/2016
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8:29:08 PM
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Bicycle rental startup Mobike announced on October 13 that it has completed another round of financing which had Chinese social network giant Tencent as one of the investors.
Chinese carriers gear up for diversified needs of global digital platforms
08/22/2016
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9:11:56 PM
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Be it for an e-commerce platform or supporting different phases of a journey via their digital assets, Chinese airlines are looking to refining their sites and apps.
Meta-search in China — as astute as it gets
08/30/2016
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5:58:08 PM
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From pure traffic generation to moving into areas of facilitated bookings, meta-search has come a long way. And China seems to have predicted well and led the way.
Three slides that show the current state of online travel
09/23/2016
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2:26:23 PM
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The three Cs of mobile – connection, convenience and context – and how they relate to online travel are increasingly hard to get away from.
KLM on Messenger and being a speck in a galaxy of digital giants
06/13/2016
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1:39:46 PM
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Dutch airline KLM is well known for experimenting with digital marketing in its different forms including social media.
Five design principles to attract the Millennial traveller
07/26/2016
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5:12:27 PM
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Design frictionless experiences, be authentic, make products and services personal, reward loyalty in unique ways and facilitate decision-making on the move are vital to attract Millennial traveller.
Understanding intricacies associated with digital ad market in China
05/27/2016
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9:08:23 PM
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Be it for dealing with data “walled garden” within the so-called BAT (Baidu, Tencent and Alipay) ecosystem, having a single view of the customer or video viewability assessment, coming to grips with such issues is vital to optimize digital ad expenditure.
Influencer marketing is ideal for hotels
07/11/2016
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6:16:05 PM
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Since consumers are more likely to engage with and purchase goods and services promoted by the voices and people they trust, hotels can use influencer marketing strategy.
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